objectified

Because people tend to want new things all the time, we end up with a world full of objects. An objectified world.

People interact with objects. They tend to think of objects in many perspectives as they see it; what it does? How well it works? Those objects somehow represent their user of how they are. When people choose to buy some designs is when they choose objects to speak for themselves about themselves because after all, they themselves are the only audience that matters!

Couple of days ago, I had the chance to watch this amazing documentary film called objectified by Gary Hustwit. The film was mostly about people and how they interact with objects. It also interviewed a lot of designers. One of the designers I found most interesting was Jonathan Ive, the principal designer of Apple. He mentioned about simplicity, how the product should be able to use right away. He said that good designs should be as if they are not designed. They should be made in a way that it could not be any better! According to his saying, sometimes design is the way of figuring out and all of a sudden feature is a not feature. It is just a considered solution because design somehow understands people. May be even more than they understand themselves!