TCDC is an abbreviation for Thailand Creative and Design Center. There, lies an extraordinary market, the Supermarket of Ideas.
“HmMm..whats that?” – I bet this question is conquering your mind! Am I right?
Creative Thailand is a project supported by the Thai government. Their motto is to build Thai economy by financially supporting creativity. They give opportunities for everyone to show their creativity and inspiration and give support in order to make those products practical and usable. As a result, the Supermarket of Ideas is now exhibiting.
This exhibition builds on 3 concepts:
1. Inspiration – why ?
2. Practical process – how ?
3. Attraction – wow !
Each product must represent all three mentioned. Everyone is more than welcome to join the project, both producers and consumers. They have their actual products for sale. This way, the producers earn some profit and new producers are being introduced into the market.
One of the booths that I find very attractive is “The Unusual B” This booth shows simple yet interesting notebooks. Irene Doang, the designer, is a second year student at the Faculty of Architecture, Division of Industrial Design, King Mongkut’s Institute of Technology Ladkrabang. This brand is based on her personal interest. It started when she made her mother a special box full of Biblical verses as a Mother’s Day gift. It was then that she wanted to show this beautiful creation to the public. She uses simple patterns like polka dots and stripes to make her notebooks. The brand name is derived from her name, Bebe. “The Unusual B” encourages its consumers to be unique and unexpected whenever and wherever they go. Be Unusual with “Unusual B” !
However, what I find most impressive is how the booth is decorated. It complements the brand’s motto perfectly. She uses simple things such as pillows, headbands, scarves, bracelets, combs and even candies to decorate her booth. Although she uses ordinary objects, it turns out to be extraordinary! She also sets the lighting so that the booth looks warm, cozy and inviting. The designer shows her ability to combine her design and daily products effortlessly. She transforms such simple items into a notable space. She knows how to deal with the condition of limited space wisely.
Just be classic
ReplyDeletebeautiful, simply elegant!
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