Susan Bijl's New Shopping Bag
The astonishing pictures above are something we call shopping bags!
It looks like they are a lot more than that, right?
Nowadays, shopping bags become one of the essential elements provided by the stores. Most shopping bags are printed using the photogravure process. It is made out of thin, strengthened paper and printed by a rotary press. Some are handmade. Shopping bags are very well designed because they represent the brand’s identity. They give the advertising benefits to the shops. Since the shopping bags are like a moving billboard, shops invest in designing and manufacturing it more. They vary in style, color and form, depending on the theme set by each shop. People used to wrap their presents but now they prefer to put them in a brand shopping bag more. Additionally, people can be proud whenever they hold those distinct bags because they are identified as the first-class shoppers who shop at luxury shops.
Moreover, shopping bags are beneficial in other ways too. They serve as an advertising agent. Nevertheless, they are designed to be reuse as much as possible to both represent the brand and save the nature since most of them are made of paper and are easy to decompose.
From many reasons pointed out, shopping bags are now becoming like one of the products from a store. They are beautifully made with an impressive style and as they act as an advertising agent, I believe that in a short time, we will witness a lot of inspiring shopping bags in our society.
information and umbrella bag picture taken from:
Shopping Bag Design in Japan, Hideo Saitoh, 1988
pictures from: http://style-files.com/2006/11/28/susan-bijls-new-shopping-bag/
http://www.chanel4u.com/chanel-shopping-bag-c-2.html
I don't agree with "... in s short time, we will witness a lot of inspiring shopping bags...". People may prefer "green" shopping bag made of clothes.
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